The following is a sponsored post by the International Society of Appraisers / ISA Affinity Business Partner (ABP), FindArtExperts.com.
While planning a marketing and relationship-building trip to Art Dubai 2018, Find Art Experts received a personal invitation by Emirati and French representatives of the Louvre Abu Dhabi to attend a presentation titled A Unique Cross-Cultural Collaboration. The invitation represents an important turning point for international recognition of America's art appraisal community.
Find Art Experts visited Art Dubai as part of its global expansion plans to introduce American appraisers to the Middle Eastern art market. Future marketing endeavors on the part of Find Art Experts include visits and meetings during Art Basel in America at Miami Beach in December 2018, Italy's Venice Biennale in May 2019, and a return to Art Dubai in March 2019. We are making our presence known in these markets and art fairs to open our 15,000-member database to markets all over the globe.
Appraisers in America may be surprised to learn that reaching global markets is not as daunting as it initially seems. Like any endeavor, there are steps to take and pitfalls to avoid. We learned:
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Marketing to a global customer base can cost a lot of time and money
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The right help can slash the time it takes to educate consumers about your service
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Focusing on markets that provide the best return on a minimal investment is a good strategy
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To avoid chasing too many opportunities and to stay true to our service
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The importance of educating ourselves about a region's cultural heritage and the unique needs of a new clientele
Our trip to the United Arab Emirates was dedicated to learning more about these challenges and it was extremely informative.